Cutting Edge Hardscapes

WEB DESIGN, SOCIAL MEDIA STRATEGY

This site serves as a creative idea book for the consumer. Our in-depth keyword research and content strategy offered Cutting Edge the opportunity to reach first-page search results.

THEIR NEED

Cutting Edge Hardscapes is a premier hardscape design and construction firm. They make outdoors spaces beautiful and enjoyable for their clients. In their line of work, they have to help people visualize the aesthetic potential of their outdoor spaces. It is very important that their digital images inspire creative thought. Without being able to actually purchase anything on their website, they needed to be found, understood and feature galleries of work that encourage catalog-like dreaming.

Ultimately, Cutting Edge competes with so many companies. The most important thing is that they be easily searched, found and rank for the keywords that bring them the most business opportunities.

OUR SOLUTION

We provided Cutting Edge Hardscapes with a custom website that allowed them to showcase their services and the simplicity of their process. Through the use of social media, we crafted a strategy that corresponded to seasonal trends and topics to engage the consumer and direct them to Cutting Edge Hardscapes new website. We then paired their social media strategy with various branding campaigns aimed at targeting the season projects.

Our team of graphic designers developed marketing collateral that aligned with the Cutting Edge Hardscapes brand. Our continued efforts with Cutting Edge Hardscapes include content strategy that engages the users and educates consumers on what to look for and when to begin planning their projects.

Snapshot:

up 66%

website form submissions and qualified leads

top 3 results

in three top category keyword searches

up 112%

in monthly visitors to their site

WEBSITE

The Cutting Edge Hardscapes website is a beautiful showcase of services in a catalog style page. This site serves as an idea book for the consumer.

Our in-depth keyword research and content strategy offered Cutting Edge Hardscapes the opportunity to reach first-page search results.

social strategy

We provide quarterly social media strategies that elaborate product based information, seasonal styles and trends, and on-going blog content. We continue to build the Cutting Edge Hardscapes brand awareness with paid Facebook advertising.

WE PROVIDED

SOCIAL CONTENT STRATEGY

SOCIAL GROWTH STRATEGY

OPTIMIZATION

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